Le Domaine du Souverain is a French producer and seller of high-quality local prepared meat. Since their creation, they struggled to sell their products due to their high prices. People were unable to identify with their branding choices, which did not highlight their premium values.
My mission was to create a logo able to communicate the company's luxury aspect through a unique personality.
ROLE
Researching
Designing
Packaging
Presenting
Delivering
The clients were looking for different logo propositions to choose from. After an analysis of the brief and design trends associated. I designed 8 different logos, which they all enjoyed. Finally, we decided to utilize the last one, showcasing a fork and a crown combination. Representing their values best.
Results
After successfully designing this logo and applying it to their new branding identity, the client was able to solve their selling issues and found their dream clients. Indeed, this new image resonated with the chosen audience, which led to an increase in meat sales by 50%.
As for today, Le Domaine du Souverain's business is flourishing; they're delighted about this conceived growth made possible with my help.
